Transcreating is translating creative copy not just into another language, but into a different culture, often rewriting it into totally different words that deliver the same core message.

Through Translated translation agency I've been transcreating Airbnb advertising campaigns from English to Italian on all levels, including TV scripts, out-of-home high visibility headlines, and social copy.

Airbnb Categories

Out-of-home campaign

Copywriter for Localization: Susana Cristalli

Creative direction: Guy Bingley, Laura Sordi

Agency: Translated

Placement: Milan, Rome

Grazie agli host puoi 

Digital campaign

Copywriter for Localization: Susana Cristalli

Creative direction: Guy Bingley, Laura Sordi

Agency: Translated

Please get in touch to see more of my portfolio