Transcreating is translating creative copy not just into another language, but into a different culture, often rewriting it into totally different words that deliver the same core message.
Through Translated translation agency I've been transcreating Airbnb advertising campaigns from English to Italian on all levels, including TV scripts, out-of-home high visibility headlines, and social copy.
Airbnb Categories
Out-of-home campaign
Copywriter for Localization: Susana Cristalli
Creative direction: Guy Bingley, Laura Sordi
Agency: Translated
Placement: Milan, Rome
Grazie agli host puoi
Digital campaign
Copywriter for Localization: Susana Cristalli
Creative direction: Guy Bingley, Laura Sordi
Agency: Translated
Please get in touch to see more of my portfolio